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Leadership Training for Attorneys
15 years ago
Friday, February 19, 2010
Check out my photos on Facebook
Friday, February 12, 2010
Don't waste valuable time meeting with salesman
I have visited quite a few hundred law firms in the last two years. Each lawyer I met with charged an hourly rate of between $150 - $450 an hour for their services. A question I always ask is why would you spend your time meeting with sales reps when you can easily hire me to make the first meeting and weed through the junk for a lot less money than what it cost for them to meet with salesman? The usual answer I get is because they want to stay involved in their practice. One of the services I offer is to meet as a first line gate keeper for the attorney. I write a report and offer recommendations based on my marketing experience and pass it on to the attorney. The attorney can then decide whether they would like to move forward and set a second meeting or have me do what I think is best. Some lawyers spend at least 8 hours a month meeting with sales people. Don't you think it would cost much less to allow a marketing expert assist?
Thursday, February 11, 2010
Tracking your legal marketing dollars
In the past 2 years I have visited with literally hundreds of law firms and small businesses. One problem I see in almost every one of them is that they do not track the Return on Investment of the money they are spending. Some firms spend $100,000 plus in yellow pages or television and have no idea where their business is coming from. It is an arduous process to track the business that comes in, but it is a necessary process. In the marketing analysis's I perform I find that often a firm is spending more money in areas that produce the least amount of results. After the analysis we develop a marketing strategy that realigns the spending dollars and increase the amount of productivity. It is vital to track your business results. Once the tracking system is set up the business has the opportunity to either continue to track it themselves or I can track it with the proper access and provide a quarterly report.
Sunday, January 17, 2010
58,000
LinkedIn reported $58,000 plus United States attorneys using Linkedin. There are over 1,000,000 members of linked in listed as attorneys world wide. I wonder what they are gaining by being on Linkedin?
Wednesday, January 6, 2010
New year
Wow the Internet changes have come so far. As busy as I am posting to
my blog is easy from my phone. Attorneys need to stay up with
technology in order to take advantage of the latest ways to bring in
new business and referals. Happy Ney Year everyone.
my blog is easy from my phone. Attorneys need to stay up with
technology in order to take advantage of the latest ways to bring in
new business and referals. Happy Ney Year everyone.
Kevin W. McDugle
918.409.5572 cell
Sent from my IPhone
Tuesday, February 24, 2009
Do you have a marketing strategy for your firm?
Anyone in business who spends marketing dollars would like to know exactly where to spend the dollars in order to get the greatest return. Sales people come at you from every angle and each sales person has the “BEST” idea where you should spend your money, right? RIGHT!
2009 is a year where business men and women are wondering what it will take to be successful in 09. Times are changing and marketing avenues are changing right along with them. It once was true that all a law firm needed was a yellow page advertisement and they could count on getting a decent return on investment. Now that does not seem to be the case. As technology has changed everything else about business, it has also changed how people find businesses and how people research businesses they have been referred to. Like it or not the “First Impression” someone has of you and your firm is no longer what they see when they walk in the door. Your first impression is now your .COM.
Fortunately or unfortunately since the beginning of the .com craze the Internet has evolved into much more than simple web pages that hold information. Now the Internet is being used as a tool to drive customers to relevant businesses much faster. I know in my house I have more laptops than televisions and when I watch television I usually have a laptop within reach. When I want to know about somebody or something I simply type it into my search engine of choice and within seconds I have an impression that was given to me by what I have read. The impression could be accurate or it could be that I did not find anything at all which simply leaves me to continue searching until I do find a person or business I was searching for. Never once have I put down the laptop to go pull the yellow pages and get information.
When building a marketing strategy for your business it is important to look at what marketing avenues will give you the greatest return on investment. You don’t want to simply break even. The entire purpose of spending money for advertising is to make more money. Whether you choose billboards, Television, Internet Marketing, Yellow Pages, networking clubs or even business cards and social events, you had better spend your money wisely. Unfortunately it is not enough to ask another law firm what they are doing to get business. Every law firm is different. Every firm has different strengths and weaknesses, a different image and different goals. Since every law firm is different every marketing strategy should be as well.
One problem with attorneys and their business is they don’t have time for anything more than their work load. They don’t even have time to research which marketing avenue is best for them. All too often they shoot in the dark money for advertising that never provides a return. That is why several businesses are in business so they can do all the leg work for the law firm which allows the firm to continue doing what it does best and the agency or individual to do the rest. So how do you pick someone you can trust to spend your money and get you the best return? It really is quite simple, look at who has been successful getting more clients or better clients for other attorneys. It is required that an attorney takes some time and search for a marketing strategist who is familiar with the legal industry and who has success in helping other attorneys. If that time is not taken it could be a serious detriment to your business. In the Marines they use to always say “It is smart to be hard but hard to be smart” in other words don’t fly blindly into any aspect of business. Make the time to set up your law firm for success for years to come. Your Tulsa BAR can assist in making recommendations to help you with your strategy. Whether you take the time to do it yourself or find someone to do it for you, you had better have a plan. If you fail to plan you are basically planning to fail.
2009 is a year where business men and women are wondering what it will take to be successful in 09. Times are changing and marketing avenues are changing right along with them. It once was true that all a law firm needed was a yellow page advertisement and they could count on getting a decent return on investment. Now that does not seem to be the case. As technology has changed everything else about business, it has also changed how people find businesses and how people research businesses they have been referred to. Like it or not the “First Impression” someone has of you and your firm is no longer what they see when they walk in the door. Your first impression is now your .COM.
Fortunately or unfortunately since the beginning of the .com craze the Internet has evolved into much more than simple web pages that hold information. Now the Internet is being used as a tool to drive customers to relevant businesses much faster. I know in my house I have more laptops than televisions and when I watch television I usually have a laptop within reach. When I want to know about somebody or something I simply type it into my search engine of choice and within seconds I have an impression that was given to me by what I have read. The impression could be accurate or it could be that I did not find anything at all which simply leaves me to continue searching until I do find a person or business I was searching for. Never once have I put down the laptop to go pull the yellow pages and get information.
When building a marketing strategy for your business it is important to look at what marketing avenues will give you the greatest return on investment. You don’t want to simply break even. The entire purpose of spending money for advertising is to make more money. Whether you choose billboards, Television, Internet Marketing, Yellow Pages, networking clubs or even business cards and social events, you had better spend your money wisely. Unfortunately it is not enough to ask another law firm what they are doing to get business. Every law firm is different. Every firm has different strengths and weaknesses, a different image and different goals. Since every law firm is different every marketing strategy should be as well.
One problem with attorneys and their business is they don’t have time for anything more than their work load. They don’t even have time to research which marketing avenue is best for them. All too often they shoot in the dark money for advertising that never provides a return. That is why several businesses are in business so they can do all the leg work for the law firm which allows the firm to continue doing what it does best and the agency or individual to do the rest. So how do you pick someone you can trust to spend your money and get you the best return? It really is quite simple, look at who has been successful getting more clients or better clients for other attorneys. It is required that an attorney takes some time and search for a marketing strategist who is familiar with the legal industry and who has success in helping other attorneys. If that time is not taken it could be a serious detriment to your business. In the Marines they use to always say “It is smart to be hard but hard to be smart” in other words don’t fly blindly into any aspect of business. Make the time to set up your law firm for success for years to come. Your Tulsa BAR can assist in making recommendations to help you with your strategy. Whether you take the time to do it yourself or find someone to do it for you, you had better have a plan. If you fail to plan you are basically planning to fail.
Friday, January 9, 2009
New Video for Robertson Law Firm in Little Rock, AR
FindLaw completed a video for the Roberston Law Firm in North Little Rock, AR. The owner of the firm explains in the video the practice areas of the firm along with the philosophies of firm. As Google has now opened up its search engine for Universal searches more and more businesses are finding video to be the best way reach new clients. So why does video work so well?
Millions of people search for videos every day. Now videos are showing up in every day searches. Video sites are now creating programs that will index the content of what was said in the videos which allows the videos to show up. They are even getting so smart as to have the ability to take you to the part of the video that contains your search criteria. Video is definitely the waive of the future. Now that technology has become so advanced as to allow high band width video streams to be played through most Internet connections.
Bonnie Robertson has built her entire firm from the Internet activity. Now by adding video she will see even a higher rate of people who come to see her or send in request via e-mail. Video provides a way for potential clients to see your personality, mannerisms and heart. If you can sell your client across the table now you can sell them miles away with adding video.
This video was shot in a studio in Dallas, TX. Bonnie flew into Dallas in the morning went through the 1 hour video shoot and was back in her office taking care of clients by the afternoon. FindLaw then took the raw footage and produced the video with the attorneys desired results in mind. Bonnie was a natural as you can tell. www.robertson-law-firm.com.
Millions of people search for videos every day. Now videos are showing up in every day searches. Video sites are now creating programs that will index the content of what was said in the videos which allows the videos to show up. They are even getting so smart as to have the ability to take you to the part of the video that contains your search criteria. Video is definitely the waive of the future. Now that technology has become so advanced as to allow high band width video streams to be played through most Internet connections.
Bonnie Robertson has built her entire firm from the Internet activity. Now by adding video she will see even a higher rate of people who come to see her or send in request via e-mail. Video provides a way for potential clients to see your personality, mannerisms and heart. If you can sell your client across the table now you can sell them miles away with adding video.
This video was shot in a studio in Dallas, TX. Bonnie flew into Dallas in the morning went through the 1 hour video shoot and was back in her office taking care of clients by the afternoon. FindLaw then took the raw footage and produced the video with the attorneys desired results in mind. Bonnie was a natural as you can tell. www.robertson-law-firm.com.
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