Video Marketing Online

It seems that every time you turn around now people are talking about marketing law firms on the Internet with video. With the expense of video you have to make sure it will get you the best bang for your buck.

There are tons of production companies that can shoot home movie types of video and those just don't represent a Law Firm well. So first of all make sure you are looking at examples of video that have been produced by those trying to sell you the video. The proof is in the pudding.

I have listed below some frequently asked questions on video along with their replies.

• Why does it help to have video on my website?

FindLaw did a study on video over the last 12 months. Those sites with FindLaw video that were optimized got an increase in traffic of 22%. They also saw a higher conversion rate of 20% meaning more people sent e-mails or made contact with the firm.

• I am not sure that having me on video would help, Why should I be the one on the video?

FindLaw has taken several people who are not photogenic and put together some great video that shows your potential customer what they get when they get you. Remember people only remember 10% of what they read, 20% of what they hear, 30% of what they see and 50% of what they see and hear.

• How does having video help me in the search engines?

First of all Google is going to a Universal Search which basically means that instead of having to go to Google Videos or Google Photos in order to do a search. Google will rate all subject matter whether it be text, video, pictures etc and show the results on the page of the search. Those that get video first will have the advantage of showing up before those that don't have video.

Also, FindLaw creates Video Visibility by optimizing the text of the video and creating multiple place for the video to be found. The legal directory will also show that there is a video on your site which will draw the eye of the individual to your site because they would rather sit, watch and listen than have to read.

• What makes your production team better than the one down the street or better than your competitor?

FindLaws team has over 10 year of experience in video production alone. On top of that there is an entire team that is very familiar with the legal field and state law. When the video is put together it is fully in compliance with all state and federal law and it is very well put together which makes your firm look to the best of its ability. The search engine marketing team then does its magic to make sure your video is found.

Contact me with any question about video marketing your firm (918.409.5572)

Does Search Engine Marketing mean I can show up first in Google Searches

I have had several attorney's tell me that someone promised them if they would use their Search Engine Marketing Optimization they would put them on the first page and at the top in a Google Search. I can not believe anyone would promise something they have no control over. Google is constantly changing their methods of how websites show up in a search.


The one thing FindLaw knows it can do in a search is to deliver more clients and better clients. You see there are searches such as "Divorce Attorney Tulsa" or "Child Custody Attorney Tulsa, OK". Most competitors will show these types of searches which are very specific and they write all of their content to relate to these types of searches. However over 80% of searches are considered Long Tail Searches which would look more like "I am thinking about getting a divorce in Tulsa, who do I call" Most people are explaining their problem and not searching for an exact match on their search. FindLaw uses the 10,000 + websites they have built and they gather the long and short tail search data and build the content in a lawyers website. This is just one of the ways FindLaw does so well in searches.


This simple explanation of a long tale search is how FindLaw can develop over 10,000 sites and have all of them show up often enough to get the required traffic to convert them to clients. I will never promise that I can have someone on the first page or at the top. All I can do is to continue to monitor the visits and conversions of those visits into customers for the Lawyers who trust me to put the FindLaw team to work for them.

Be careful when someone promises they can put you at the top of the searches. Is it really important to show up #1 every time or is the true importance the ability to get the right clients and as many as you need?