Video Marketing Online

It seems that every time you turn around now people are talking about marketing law firms on the Internet with video. With the expense of video you have to make sure it will get you the best bang for your buck.

There are tons of production companies that can shoot home movie types of video and those just don't represent a Law Firm well. So first of all make sure you are looking at examples of video that have been produced by those trying to sell you the video. The proof is in the pudding.

I have listed below some frequently asked questions on video along with their replies.

• Why does it help to have video on my website?

FindLaw did a study on video over the last 12 months. Those sites with FindLaw video that were optimized got an increase in traffic of 22%. They also saw a higher conversion rate of 20% meaning more people sent e-mails or made contact with the firm.

• I am not sure that having me on video would help, Why should I be the one on the video?

FindLaw has taken several people who are not photogenic and put together some great video that shows your potential customer what they get when they get you. Remember people only remember 10% of what they read, 20% of what they hear, 30% of what they see and 50% of what they see and hear.

• How does having video help me in the search engines?

First of all Google is going to a Universal Search which basically means that instead of having to go to Google Videos or Google Photos in order to do a search. Google will rate all subject matter whether it be text, video, pictures etc and show the results on the page of the search. Those that get video first will have the advantage of showing up before those that don't have video.

Also, FindLaw creates Video Visibility by optimizing the text of the video and creating multiple place for the video to be found. The legal directory will also show that there is a video on your site which will draw the eye of the individual to your site because they would rather sit, watch and listen than have to read.

• What makes your production team better than the one down the street or better than your competitor?

FindLaws team has over 10 year of experience in video production alone. On top of that there is an entire team that is very familiar with the legal field and state law. When the video is put together it is fully in compliance with all state and federal law and it is very well put together which makes your firm look to the best of its ability. The search engine marketing team then does its magic to make sure your video is found.

Contact me with any question about video marketing your firm (918.409.5572)