I have had several attorney's tell me that someone promised them if they would use their Search Engine Marketing Optimization they would put them on the first page and at the top in a Google Search. I can not believe anyone would promise something they have no control over. Google is constantly changing their methods of how websites show up in a search.
The one thing FindLaw knows it can do in a search is to deliver more clients and better clients. You see there are searches such as "Divorce Attorney Tulsa" or "Child Custody Attorney Tulsa, OK". Most competitors will show these types of searches which are very specific and they write all of their content to relate to these types of
searches. However over 80% of searches are considered Long Tail Searches which would look more like "I am thinking about getting a divorce in Tulsa, who do I call" Most people are explaining their problem and not searching for an exact match on their search. FindLaw uses the 10,000 + websites they have built and they gather the long and short tail search data and build the content in a lawyers website. This is just one of the ways FindLaw does so well in searches.
This simple explanation of a long tale search is how FindLaw can develop over 10,000 sites and have all of them show up often enough to get the required traffic to convert them to clients. I will never promise that I can have someone on the first page or at the top. All I can do is to continue to monitor the visits and conversions of those visits into customers for the Lawyers who trust me to put the FindLaw team to work for them.
Be careful when someone promises they can put you at the top of the searches. Is it really important to show up #1 every time or is the true importance the ability to get the right clients and as many as you need?
The one thing FindLaw knows it can do in a search is to deliver more clients and better clients. You see there are searches such as "Divorce Attorney Tulsa" or "Child Custody Attorney Tulsa, OK". Most competitors will show these types of searches which are very specific and they write all of their content to relate to these types of
searches. However over 80% of searches are considered Long Tail Searches which would look more like "I am thinking about getting a divorce in Tulsa, who do I call" Most people are explaining their problem and not searching for an exact match on their search. FindLaw uses the 10,000 + websites they have built and they gather the long and short tail search data and build the content in a lawyers website. This is just one of the ways FindLaw does so well in searches.This simple explanation of a long tale search is how FindLaw can develop over 10,000 sites and have all of them show up often enough to get the required traffic to convert them to clients. I will never promise that I can have someone on the first page or at the top. All I can do is to continue to monitor the visits and conversions of those visits into customers for the Lawyers who trust me to put the FindLaw team to work for them.
Be careful when someone promises they can put you at the top of the searches. Is it really important to show up #1 every time or is the true importance the ability to get the right clients and as many as you need?
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