I often find law firms who have two websites. Some of them keep them up because of the domain name they chose. Other Attorney's may keep it up because they paid money for it and they hate to see it go, they may even think that 2 sites are better than 1. Unfortunately in the case of websites 2 sites are not always better than 1.
Is it wrong to have 2 sites? No, there is nothing wrong with it as long as both sites are coordinated together. Search Engines can actually black flag both of your websites or give them a lower relevance rating if they have similar content or in some cases exact content. You see a lot of times I see Law Firms that have two sites with the exact same information on them. Both of them have the attorney profiles, both of them have the firm overview etc. When this happens and Search Engine Spiders crawl your sites, they can actually recognized counterfeit data or duplicate data and that keeps the sites from having a high relevance rating.
It is completely ok to have two websites as long as they have different marketing themes to them. For instance you have 1 website that targets a workers compensation legal market while the other one targets family law. I have really never found a great value in having two sites unless a law firm had two locations. Sometimes a second website can actually help if you have multiple offices and the local public you are targeting is comforted by feeling like you are a local Law Firm with their interest and concerns in mind. For instance if a law firm practiced in New York and Dallas they could have a website for each office and of course depending on their practice areas those sites may look, feel and have content particular to the local community. The New York office may target high profile business law while the Dallas office may target the local Texas Business Market. You would have attorney profiles on both sites but an attorney would most likely not be listed on both sites. The wording of the site may be a bit different. The content could be similar but different in aggressiveness.
I always get asked, How does FindLaw do so well with marketing websites? The answer to that is simply a lot of hard work keeping up with the changing search engines, specifically in the legal community. It also takes a broad understanding of all the areas the Internet takes into consideration when rating sites. A professional team is needed more so in the legal community than any other. Lawyers simply do not have the time to worry about writing content or preparing a website.
Is it wrong to have 2 sites? No, there is nothing wrong with it as long as both sites are coordinated together. Search Engines can actually black flag both of your websites or give them a lower relevance rating if they have similar content or in some cases exact content. You see a lot of times I see Law Firms that have two sites with the exact same information on them. Both of them have the attorney profiles, both of them have the firm overview etc. When this happens and Search Engine Spiders crawl your sites, they can actually recognized counterfeit data or duplicate data and that keeps the sites from having a high relevance rating.
It is completely ok to have two websites as long as they have different marketing themes to them. For instance you have 1 website that targets a workers compensation legal market while the other one targets family law. I have really never found a great value in having two sites unless a law firm had two locations. Sometimes a second website can actually help if you have multiple offices and the local public you are targeting is comforted by feeling like you are a local Law Firm with their interest and concerns in mind. For instance if a law firm practiced in New York and Dallas they could have a website for each office and of course depending on their practice areas those sites may look, feel and have content particular to the local community. The New York office may target high profile business law while the Dallas office may target the local Texas Business Market. You would have attorney profiles on both sites but an attorney would most likely not be listed on both sites. The wording of the site may be a bit different. The content could be similar but different in aggressiveness.
I always get asked, How does FindLaw do so well with marketing websites? The answer to that is simply a lot of hard work keeping up with the changing search engines, specifically in the legal community. It also takes a broad understanding of all the areas the Internet takes into consideration when rating sites. A professional team is needed more so in the legal community than any other. Lawyers simply do not have the time to worry about writing content or preparing a website.
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