FindLaw has been working with attorneys as a company for many years. Many people don't know that FindLaw was a part of the Thomson West Law companies which is now Thomson Reuters.
I have the opportunity of working with Thomson West as a consultant helping Law Firms in the Tulsa, Oklahoma/ Little Rock, Arkansas and North West Arkansas areas.
The biggest challenge I find when working with an attorney at any Firm is their lack of time. Many attorneys I talk with will have great ideas and wonderful intentions to execute those ideas but they simply never do only because of a lack of time. Time is where I assist Law Firms in making up ground. Internet Marketing is somewhat more complicated than building a web site and hoping people come. Google changes its algorithms regularly and it takes a dedicated team to keep up with those changes. Thomson recognized this and has a team dedicated to search engine optimization. They have also recognized the challenges attorney's have with writing content due to a lack of time and Thomson developed a department of former attorneys whose sole responsibility is to write content for websites. All content of course is then sent to the attorney for approval.
Last week one of my customers, who started out with a small website marketing budget, was so excited she brought a friend in to our meeting and sold her a website. She said "I am in my third month with FindLaw and My first month generated enough business to pay for the website. The second month exceeded my expectations." Needless to say it was easy for her friend to understand her excitement. Her friend told me she had been working on a website for 9 months and still only had the "Under Construction Page" up. She was looking to put up the perfect website and trying to do a lot of it herself. She had already paid a lot of money to a local website development company and has nothing to show for it. At FindLaw our teams will give a project end date. With a project manage, content writer, web design lead and web optimization expert along with a business consultant like me working on putting it all together.
The most important thing to remember is to get a web page up. Even if it is just contact information. Purchase the domain and get a page up. Google has a probation period which will not allow a site to be recognized as legitimate for up to 9 months. This time period of course can be shortened with the right team working on your optimization but none the less it is better to get established now with some kind of presence. I will always assist in this while our team is developing the site you desire to see representing you.
Most attorneys, at least in Tulsa, Oklahoma / Little Rock, Arkansas and North West Arkansas, have good intentions but never quit seem to get to the point of actually getting a website built or modified. When you think about the importance of marketing even when you are busy, what could be more important? Even busy offices would rather take their pick of 100 potential clients instead of 25 potential each month. The offices that take advantage of Internet marketing have those kinds of opportunities on a monthly basis.
So if you are an attorney looking to market your firm give FindLaw the opportunity to become a partner and watch the team of professionals turn your website into a true marketing tool.
I have the opportunity of working with Thomson West as a consultant helping Law Firms in the Tulsa, Oklahoma/ Little Rock, Arkansas and North West Arkansas areas.
The biggest challenge I find when working with an attorney at any Firm is their lack of time. Many attorneys I talk with will have great ideas and wonderful intentions to execute those ideas but they simply never do only because of a lack of time. Time is where I assist Law Firms in making up ground. Internet Marketing is somewhat more complicated than building a web site and hoping people come. Google changes its algorithms regularly and it takes a dedicated team to keep up with those changes. Thomson recognized this and has a team dedicated to search engine optimization. They have also recognized the challenges attorney's have with writing content due to a lack of time and Thomson developed a department of former attorneys whose sole responsibility is to write content for websites. All content of course is then sent to the attorney for approval.
Last week one of my customers, who started out with a small website marketing budget, was so excited she brought a friend in to our meeting and sold her a website. She said "I am in my third month with FindLaw and My first month generated enough business to pay for the website. The second month exceeded my expectations." Needless to say it was easy for her friend to understand her excitement. Her friend told me she had been working on a website for 9 months and still only had the "Under Construction Page" up. She was looking to put up the perfect website and trying to do a lot of it herself. She had already paid a lot of money to a local website development company and has nothing to show for it. At FindLaw our teams will give a project end date. With a project manage, content writer, web design lead and web optimization expert along with a business consultant like me working on putting it all together.
The most important thing to remember is to get a web page up. Even if it is just contact information. Purchase the domain and get a page up. Google has a probation period which will not allow a site to be recognized as legitimate for up to 9 months. This time period of course can be shortened with the right team working on your optimization but none the less it is better to get established now with some kind of presence. I will always assist in this while our team is developing the site you desire to see representing you.
Most attorneys, at least in Tulsa, Oklahoma / Little Rock, Arkansas and North West Arkansas, have good intentions but never quit seem to get to the point of actually getting a website built or modified. When you think about the importance of marketing even when you are busy, what could be more important? Even busy offices would rather take their pick of 100 potential clients instead of 25 potential each month. The offices that take advantage of Internet marketing have those kinds of opportunities on a monthly basis.
So if you are an attorney looking to market your firm give FindLaw the opportunity to become a partner and watch the team of professionals turn your website into a true marketing tool.
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